RTD Alcoholic Beverages Market is estimated to grow from USD 13.98 Billion in 2019 to reach USD 19.46 Billion by 2027, at a CAGR of 4.3% during the forecast period from 2020-2027.
|Final Report will have an in-depth analysis of the COVID-19 impact on the RTD Alcoholic Beverages Market|
“RTD Alcoholic Beverages Market By Product Type (Cocktail Pre-Mixes, Alcopop and Bottled Cocktails); By Flavor (Flavored and Regular); By Packaging Type (Cans, Bottles and Others); By Sales Channel (Specialty Stores, Hypermarkets/Supermarkets, Online Retail and Others) and by Region: Global Industry Trends, Dynamics, Competitive Insights and Forecast Analysis, 2020 – 2027”.
Ready-to-drink (RTD) or pre-mixed alcoholic beverages are commonly known as alcopops. RTD beverages are ready for consumption, single use packaged drinks. Alcopops are carbonated alcoholic cocktails and are most widely consumed pre-mixed drinks globally. Ready to drink offerings with focus on consumer health, low alcohol by volume (ABV), low calorie, attractive and sophisticated flavors with natural ingredients have garnered consumer’s attention.
RTD beverages were quite successful in 1990s and 2000. The revival was seen in 2012 with emergence of wide range of flavored RTDs that positioned as super premium, better for you and low sugar/calorie content convenient drinks. Divergent trends are emerging with an array of flavors such as hard seltzers, RTD hard tea, alternative alcohol bases (organic gluten free bases, cane sugar, cassava, etc.) RTD craft spirits and slick packaging.
• Increasing preference for low alcohol content beverages
• Increasing awareness about health and adverse impact of excess alcohol consumption
• Easy availability in market with wide range of flavors
• High custom duties on alcohol
• Growing demand for non-alcoholic beverages
• Product innovation in terms of flavors and packaging
• Emerging Markets
The global market for the RTD alcoholic beverages is segmented based on into the product type, Packaging Type, Flavor, Sales Channel, and region.
The report provides key player analysis along with company revenue shares in order to give a broader overview of the market players in the RTD Alcoholic Beverages market.
The market report covers a basic overview of the market from the industry perspective. This will help the reader to get a gist about different industry dimensions from a manufacturer’s view. The report divides the market into different sections and is comprised of market revenue (value) by segments.
The report provides market data from 2016 till 2027, wherein, 2016 to 2018 will be historic years, 2019 would be the base year and 2020 to 2027 will be forecast years. The report provides different statistics and figures and charts that will help analyze trends and global RTD Alcoholic Beverages market share along with its growth rate in different regions and countries.
Key players across the globe are profiled in the report along with its company landscaping. Product portfolio for each company, recent developments and company strategies are covered along with the company financials.
|Alcopop Product Type Held Largest Market Share of About 52%|
Based on product type market is segmented into Alcopop, Bottled Cocktails and Cocktail Pre-Mixes. Alcopop are further sub-categorized into Rum, Whiskey, Vodka, and Others based on base type used in the beverage. Bottled Cocktails are sub-categorized into Long Drinks and Others.
Alcopop product type segment dominated the market in 2019 with largest revenue share of almost 52% and is estimated to retain its dominance over the forecast period. Among the base type used in alcopops, Vodka segment held largest revenue share. Increasing demand for vodka in various cocktails is projected to support the market growth. Bottled Cocktails segment will register fastest growth in future.
|Flavored RTD Alcoholic Beverages to Dominate the Market in the Coming Years|
Based on flavor, market is categorized into flavored and regular RTD alcoholic beverages. Flavored beverages segment is sub-categorized into Berries, Citrus, Mixed Fruits, Spices, Tropical and Others. Flavored RTD alcoholic beverages segment dominated the market in 2019 and will register fastest growth during forecast period.
Availability of large number of exciting flavors in handy, easy to carry, convenient form of packaging has attracted a large number of consumers. Simple design, eye catching bright colors and slender cans are preferred choice due to their portable nature.
|Bottles Packaging Type Held Largest Revenue Share in 2019|
Based on packaging type market is categorized into cans, bottles and others. Bottles segment dominated the market in 2019 whereas cans are expected to register fastest growth in the coming years.
Bottles are widely used wherein glass bottles are very commonly used in the packaging of RTD beverages. Cans with simple, slender and attractive design, bright and catchy colors are widely available in the market. To drink complex cocktails cans are preferred choice among consumers at festivals or at the beach with minimal fuss.
|Biopharmaceutical and Pharma Companies Largest Sales Channels with Commercial Biomolecules Production|
Based on sales channel market is categorized into Specialty Stores, Hypermarkets/Supermarkets, Online Retail and Others. Hypermarkets/Supermarkets sales channel segment accounted for largest market share in 2019. This large share is attributed to the availability of large number of consumer base in Hypermarkets/Supermarkets.
Increasing penetration of e-commerce platform is expected to attribute to the faster growth of online retail sales channel segment over the forecast period. Increasing penetration of smartphones in emerging markets, convenience with doorstep delivery and availability of attractive discounts on online platforms has attracted the large number of consumers base and thus will see fastest growth in the near future.
|Europe Dominated Market with 45% Revenue Share & Asia Pacific is Projected to be Rapidly Growing Region|
At regional level, Europe dominated the market with largest revenue share of almost 45% in 2019. The growth in Europe is mainly centered in Germany. Beer is most commonly consumed drink in Europe and overall alcohol consumption rate is high in almost all major European countries. Demand for ready-to-drink alcoholic beverages in this region has seen surge in last few years.
North America was second largest regional market for RTD alcoholic beverages market whereas Asia Pacific is projected to register fastest growth during the forecast period. Both Latin America and Middle East and Africa regions are estimated to witness noticeable growth for RTD alcoholic beverages market in the coming years.
|Market Size in 2019||USD 13.98 Billion|
|Market Size in 2027||USD 19.46 Billion|
|CAGR (%)||4.3% from 2020 to 2027|
|Historic Period||2016 – 2018|
|Forecast Period||2020 – 2027|
|Segments Covered||Product Type, Flavor, Packaging Type, Sales Channel|
|Regional Scope||North America, Europe, Asia Pacific, Latin America, Middle East & Africa|
|Key Companies Profiled|
Halewood International Limited (UK), Asahi Group Holdings, Ltd. (Japan),
Mike’s Hard Lemonade Co. (US), The Brown-Forman Corporation (France),
Bacardi Limited (Bermuda), Pernod Richard (France),
Anheuser-Busch InBev SA/NV (Belgium), Beam Suntory Inc.(US),
The SHS Group (UK) and Diageo PLC (UK) among others
By Product Type
• Cocktail Pre-Mixes
• Bottled Cocktails
o Long Drinks
o Mixed Fruits
By Packaging Type
By Sales Channel
• Specialty Stores
• Online Retail
• North America
-Rest of North America
-Rest of Europe
• Asia Pacific
-Rest of Asia Pacific
• Latin America
-Rest of Latin America
• Middle East and Africa
-Rest of Middle East and Africa
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North America RTD Alcoholic Beverages Market Share, Size, and Industry Analysis 2027 | Request For Customized Sample Report
Asia-Pacific RTD Alcoholic Beverages Market Share, Size, and Industry Analysis 2027 | Request For Customized Sample Report
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